Google Algorithm Updates
Google Algorithm Updates In the beginning, in 90's, search engines was not as effective as it is today; it was mainly focused on keyword matching and backlinks. So, it was quite easy for the low-quality websites to rank higher by targeting their exact keywords with lots of backlinks. To solve this problem, Google introduced a algorithm to filter the results so that it could clean the web. Since then Google is continuously updating its algorithm to maintain and improve the efficiency of its search engine. Some of the major Google updates which helped it filter sites more precisely and clean the web effectively are given below: 2016 Updates Penguin 4.0 Penguin 4.0 was announced on September 23, 2016, with few changes like it will be part of core algorithm, will update in real time and will be page specific instead of affecting the entire domain. Mobile Friendly Boost Update It was launched in May 12, 2016, to help mobile-friendly sites on mobi...