SWOT Analysis of a Website
SWOT Analysis of a Website SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These are the four factors used by organizations to evaluate their business and viability as an enterprise. In a similar way, these factors can be used to evaluate the current and future growth of a website. Strengths and weaknesses are internal factors which are under the control of an organization. Opportunities and threats are the external factors which are beyond the control of an organization. After the SWOT analysis, you can find the strengths and weaknesses of your website as well as the opportunities and threats to your website. The SWOT analysis starts with setting specific goals and objectives for your website. These objectives or goals should be measurable and realistic, i.e. increasing profit by 10% in the coming year, increasing click-through rate by 15%, decreasing shopping cart dropping rate b...