Types of SEO
White Hat SEO Black Hat SEO The techniques which comply with search engine guidelines are used to improve search engine rankings. The techniques which are not approved by search engines are used to improve SEO of a site. Don't need to worry about getting penalized or de-indexing of your site. It may get your site banned, de-indexed or penalized by search engines. Focused on providing quality and relevant content to the users. Don't care about the quality of the content. Suitable for people who are looking for a long-term investment. People looking for quick financial return prefer Black Hat SEO It focuses on optimum use of keywords in title, metatags and body of content. Keyword density is increased to achieve higher search engine ranking.