What is SEO

SEO stands for Search Engine Optimization. It is a process designed to optimize a website for search engines. It helps websites achieve higher ranking in search engine results when people search keywords related to their products and services. Thus, it increases the quantity and quality of traffic to a website through organic search engine results. See the following image to understand the basic activities involved in the SEO.




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SEO Headings

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Headings Heading tags refer to the headings of the different paragraphs or sections of a page. A heading differentiates a particular section or paragraph from rest of the page and makes it more readable and organized. There can be a maximum of six heading tags which ranges from H1 to H6 and forms a top-down hierarchy, i.e. HI is at the top or more important and H6 is at the bottom or least important. The headings should be used in order from top to down. You cannot skip any of the heading tags in between the sequence otherwise it will break the heading structure which is not recommended for on-page SEO, i.e. H1 tag should be followed by H2 tag not by H3 or any other heading tag. Some important instructions to optimize the headings Never miss the H1 tag on a page as the search spiders tend to look for h1 tags to get the idea about the content of the page. Don't overuse H1 tag, i.e. it should be only one for each page. Use targeted keywords o...
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Press Release Submission

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The Page Title

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The Page Title Page title refers to the title tag displayed on the title bar of your browser window. It is a part of meta tags in the HTML inside the ?head? area. The page title tells users and search engines about the type and nature of the information available on your page. Some important  instructions  to write optimized title tags are listed below: Length:  It should be a maximum of 60 characters long, i.e. Google usually displays the first 50 to 60 characters of a title tag. Keyword placement:  Place the targeted keyword at the start of your title and keep the least important words at the end. Keyword separation:  Use vertical lines or pipes to separate targeted keywords and phrases, i.e. avoid the use of commas, underscores, dashes, etc. Don't repeat title tags:  Write different titles for different pages, i.e. don't place the same title on multiple pages. Simple:  Your targeted ke...
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