Posts

Reciprocal Linking

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Reciprocal Linking Reciprocal Linking refers to creating reciprocal link between two websites, i.e. it is created when a website 'A' links to website 'B' which in turn links to website 'A'. It is an agreement between two websites where each website is hyperlinked to another website. It is usually done between the sites that provide related services or information. The purpose of reciprocal liking is to provide readers a quick access to the related sites and to boost search engine rankings of the sites. The reciprocal links should be built between related websites otherwise it will irritate your users that will harm SEO of your site, e.g. A car wash and dent repair company in the same city may link each other sites to attract more customers.

Article Submission

Article Submission Article submission  is an off-page optimization activity. It refers to attracting traffic by submitting SEO optimized articles to popular article submission directories. It is a long term SEO activity which helps increase backlinks and boost pagerank of your website or blog. Keep in mind that articles should be submitted in the relevant categories of popular article submission websites. Also, you are required to produce quality articles only then you can reap maximum benefits of this activity. You can consider the following points to produce quality articles; The article should be unique and informative. Incorporate main keywords in the article but not to the extent of keyword stuffing. The article should have optimum length; between 500 and 700 words. Title should be unique and must have the main keyword so that web crawler can easily identify and index it. Write short paragraphs and use subheadings and bullets to make...

Blog Submission

Blog Submission Blogging  is an important off-page optimization activity. It enables you offer your users fresh content on a regular basis so that users keep visiting your site. Today, it has become an important SEO activity for the website owners who want to convert their visitors into actual customers. Blogs are also popular as weblogs. Blogging is a continuous process. You need to write and post the blogs at regular intervals. Your blogs should offer unique and useful information so that they could attract users as well as the search engines. Benefits of blogging Improves SEO:  You can offer your users fresh and meaningful content by blogging consistently. The search engines also love to index fresh content where you can incorporate your keywords to get more exposure on search engine result pages. Improves relationship:  It helps you connect with your readers by asking relevant questions, feedback or comments at the end of the blog. You can also share your...

Social Bookmark Submission

Social Bookmark Submission Social bookmark submission  is an off-page optimization activity that enables you store your links on online bookmarking sites. These links or bookmarks are the tagged pages on the web that can be accessed from any computer with internet access. Thus, every such bookmark acts as a backlink that helps improve SEO of a site. These stored links are considered quality backlinks as in most of the bookmarking sites you can give a title to your URL and can also add related description and keywords. Thus, title is stored with the link which acts as an anchor text for the backlink. You can also incorporate your main keywords in the title to transform your social bookmark into a keyword-anchored backlink. Some of the popular social bookmarking sites are twitter.com, pinterest.com, digg.com, delicious.com and reddit.com. Social bookmark submission benefits Increases website traffic:  It helps you get lots of free website traffic as bookma...

Directory Submission

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Directory Submission Directory submission is an off-page optimization activity. It involves submission of your site to a specific category of a web directory, e.g. if you have a tutorial website then you are supposed to submit your site in the education category of a web directory. Some directories are free and some charges a fee to list your site in the relevant categories. Every directory has its own guidelines which you need to follow to submit your site. Some basic guidelines that most of the directories follow to approve a site into their database are; Title, Description, Keywords, Url, Category, Email and Site Content. Some directoris Some of the popular directory submission sites are; www.dmoz.org, www.directorylisting.com and www.seofriendly.com. There are plenty of benefits of having your site listed in popular directories. Some of the benefits are listed below; 1) Fast indexing: The search engines can easily find your site for crawling and indexing. 2) Hi...

Link Popularity

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Link Popularity Link Popularity is an important Off-page SEO strategy. It refers to the total number of links that point to a website. These links are of two types; internal and external. Internal links are the links from your own webpages and external links are from other webpages or websites. Link Popularity Link Popularity is an important Off-page SEO strategy. It refers to the total number of links that point to a website. These links are of two types; internal and external. Internal links are the links from your own webpages and external links are from other webpages or websites. The high link popularity shows that more people are connected to your site and it contains useful content and information. So, it is one of the important factors for the search engines to rank websites in search engine result pages, i.e. if there are two websites with same level of search engine optimization then the site with higher link popularity will be ranked higher than the other...

PageRank

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PageRank PageRank is an algorithm used by Google for link analysis. It was invented by Larry Page and Sergey Brin; the owners of Google. It was developed by Google to rank pages on their merit and not on meta tags as people had started misusing meta tags to improve their rankings. It is an important off-page optimization factor. It decides how easily and quickly your users can find your webpages on the world wide web. If your PageRank is good the user will find you easily as the search engine will keep your site higher on the search engine listings. Some important link building strategies to improve your Google PageRank: List your site on renowned and popular directories and stay away from link farms that are not useful. Be a part of online forums and share valuable comments with backlinks to your site. Publish relevant articles on trusted and popular article submission sites like EzineArticles and Associated Content. Find out popular sites and...